Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
If you are a business owner, I’m sure you know that having a good reputation is very important for business growth. The same way it goes for digital reputation, as most people in today’s digital business lifestyle go online when they have a problem or require information regarding a specific product or service. So that it is important to have an online reputation management to help you with social media and other digital marketing campaigns.
It helps maintain positioning
ORM is very important for a brand’s position in the market. Once the negative material is shared on the internet about a brand, more often than not it ends up losing loyalty and followers. This can in turn down the brand’s bottom line and it will be hard to earn customer’s trust.
Having professional staff is the foundation for a successful workplace. The top individuals in every industry are forever head hunted and by knowing that, they likely research your company and look all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.
Data is priceless and a brand can never have enough data. Data collected through ORM monitoring helps the business formulate effective marketing and communication strategies based on online conversations and trends. Product development and improvement can also benefit immensely from the data collected via ORM process.
Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.
Show your best side
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them. Once again if you have a negative reputation online.
During a crisis online it is very common to have inside information available but is often leaked to external sources before reaching all of the essential channels. Back in the day, it was easy to remove the issues internally before they went out to the public. In today’s technology-driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.
It’s a fact that customers prefer to buy brands they trust. Having done their due diligence via internet search, trust and credibility form the basis at which the customer finally spends their cash. With an effective ORM strategy and a good Search Engine Optimization for your website, search results will always work to a brands favor. Your company or brand is only as good as your reputation.