In today’s culture, the term “Social Media” is met either with moan or delight depending on the audience. Despite the seemingly increasing backlash against platforms like Instagram, Twitter and Facebook, these outlets only continue to grow in an audience. Furthermore, there’s no doubt that social sites and apps have been a boon to small businesses looking to reach customers and drive traffic to their websites.
The problem is that social media is a moving target and can require a great amount of time to manage. That said there are now several different tools that can make managing your social accounts easier while improving the quality of your posts and even help you boost the reach of your content.
Let’s take a look at some of the top social media tools for small business owners in a figure
- Content scheduling
It’s safe to say that most entrepreneurs don’t have the time to occupy their social media accounts all day. As a result, there are now several services that allow you to schedule the content you want to post throughout the day so you don’t have to sit and babysit your social accounts. Here are a few different free and paid services to help you manage your social media marketing.
While Facebook gives pages the option to schedule posts, the main Twitter site and app do not. That’s where TweetDeck can make the life of a business owner much easier. In TweetDeck you can not only schedule your posts across multiple accounts but also manage your replies and interact with followers. Additionally, TweetDeck allows you to create columns based on certain keywords or hashtags, making it simple to find users to follow, content to share, and more.
- Post creation
Another important aspect of finding success on social media is paying attention to what your posting and not just when. That’s why you may want to consider additional tools that will help you craft your content and present it to your audience.
To manage all of your social accounts, Buffer offers a number of services for businesses of all sizes. Buffer also has some other handy built-in features, such as link shortners and some packages include upgraded analytics so you can see what content is making the biggest impact on your audience.
In many ways, Hootsuite is similar to Buffer as it too lets you schedule posts across several social platforms and offers a number of analytics. However, Hootsuite does have some unique features such as the support for social sweepstakes as well. This service may also be a good option for teams as it allows you to assign projects to different users and collaborate on ideas.
ViralTag enables you to simply click on any image in an article, optimize it for the platform you want to post to, add text and other effects, and schedule it to a number of social accounts including Pinterest, along with a link to the article itself. Additionally, on the ViralTag site, you can set up RSS feeds of your favorite sites and set some content as evergreen, which will in turn repost it when you have an open slot in your posting schedule.
- Missing Lettr
Missing lettr makes easy to write content as it will first assess your content and pull out quotes it thinks will grab readers’ attention. From there you can set up posts that will be shared in one day, seven days, one month, three months, etc. after your initial publication. This gives you the opportunity to use some of your older content to reach new customers and followers.
Great images and graphics help your content stand out on social media. In fact, on popular platforms like Pinterest, the image is often just as important as the link it’s promoting. With that in mind.
Here you’ll find a collection of stock photos which can we utilize, templates and settings that mirror the ideal images sizes on several social media sites, Instagram-esque photo filters, and much more. Overall, Stencil makes it simple to find an image, overlay your text, size your image, and get it ready to share with the world.
Canva offers a number of tools and features for crafting images to accompany your posts. This includes a vast array of templates as well as a library of clipart and images.
Social media is an essential part of growing a small business in the 21st century. Unfortunately, that doesn’t mean that it’s easy to get the result you want. However, with the help of some tools to do everything from building and scheduling your posts to promoting them, you can increase your social impact and drive more sales with it.